Case Studies

Film Four – FilmFour show previews of the latest films, or new releases to small pre selected audiences. The initial thoughts of the audience is key to the marketing campaigns that will promote the films. Blue Yonder worked with Film Four to gain the initial reaction of the audience, gathering the information into a topline report and presenting to the board the day after the pre view screening, capturing the audience insight and presenting the findings inside a 24hr deadline has proved to be a very successful marketing tool.

Unilever – Unilever are one of the worlds leaders in personal care products, they regularly test their products against their competitors in benchmark tests. In order to get the best results, it is important to de-brand the products so that the consumers are not swayed by any marketing attached to the test product. Blue Yonder not only source the products, but we arrange for the de-branding, ensuring a professional finish to the product to ensure that the quality is not affected. Blue Yonder have worked with Unilever on many projects, our panel of testers are proven to be nationally representative and are managed with precision to ensure they are never over used and are not professional testers.

The Football Association – Blue Yonder have carried out in depth research into the perception and popularity of womens football, speaking directly to the fans and supporters of both mens and womens football, as well as carrying out paper surveys with quantitative numbers, presenting the findings to marketers.