Flexibility

One of our greatest assets is our flexibility in finding solutions to clients research needs. As a small agency we don’t get bogged down with procedures and policies, neither do we try to force fit your research question to an off the shelf methodology. No matter how unusual the request we pride ourselves in having the creativity to find a solution. Need to find 200 samples of a competitor product and have them shipped over for analysis – we have done that. Do you need your packs to be debranded for blind product tests – just ask us. Want to understand how women use their handbags – easy! Want to change the study while it is actually in field – its possible.

We are not a fancy and intimidating ‘we know best’ MR agency. Nor are we just salesmen after your research budget. We pride ourselves on being a no nonsense team of methods specialists who will tell you what your consumers are saying and work with you to find solutions to their needs. You could call us straight talking northerners if you like – we won’t take offence, in fact we would take it as a compliment!

We have a core team of dedicated and experienced researchers who can meet most everyday needs. We can also help with more specialised research requests by calling on the very best freelancers in our extensive list of contacts. They are able to make use of our state of the art facilities and panels.

We will help you by focusing on what we do best which is to understand consumers and to translate what they are saying into insights which build to practical action plans.