1. Online Shelf:Shopper:
Designing a new pack which simultaneously identifies with the current product; is attractive to consumers; has at-shelf stand out and creates additional perceived benefits in people’s minds is a difficult thing to achieve; at Blue Yonder Research we want to help the client get the first impressions of consumers, to help them understand strengths and weaknesses of a product, or help them decide the most suitable product placement. The use of our online Shelf:Shopper is a cost effective way of allowing clients fast insights into the consumer mind.
A high resolution photograph of a shelf or a shelving unit is taken and emailed to respondents; a short questionnaire then asks respondents to select a product, justify the choice made and highlight any issues the client wishes to be addressed. Respondents will have a limited time to complete the questionnaire and email it back to Blue Yonder Research. The data will be input into a specified format and returned to the client within a very short space of time.
Overview: Example
- 3 cells: 50 respondents see each shelf option
- BYR will take a High Resolution Image and email it to 150 respondents who meet criteria.
- Respondents will immediately complete the questionnaire and return via email.
- Data analyzed and delivered to client in a specified format.
Why use this service?
- It can provide fast, reliable, cost-effective data.
- It can identify any potential problems with shelf-stand out before large scale Quant tests are undertaken.
2. Vox Pops:
High street interviews, ‘Vox Pop’, are literally the ‘Voice of the Population’. Although we have frequently used this type of study in the past, we have had unprecedented success with Vox Pops in recent months and would like to share the methodology with clients; Vox Pops provide quick, reliable and economically viable data which can be concept or product based. We will get to the consumer, and record:
- The opinions of consumers.
- Whether advertising campaigns have worked.
- What people think of changes made to products.
- What shoppers want to change!
We have the facility to take cameras onto the street and record each respondent; we can then provide edits containing the salient information, as specified by the client.
Overview:
- 10 respondents per project
- 3 Questions asked to each respondent
- Respondent’s answers filmed
- Footage edited into relevant sections for optimum insight
Why use this service?
- Excellent tool for backing up Qual research; points made within a focus group can be offered onto the highstreet to see if the general public are in agreement!
- It can create high-impact edits offering more viewpoints and validating potential ‘one off’ consumer insights.
Shopper:Lab™ is n
02.07.10
Shopper:Lab™ is now visible wherever you are in the world; for your next project, why not benefit from our new capabilit...
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