Sense:Lab^TM

Although fully trained panels are great for providing full sensory profiles of various products, not all of theses evaluations give an indication of what consumers will see. Blue Yonder have developed a panel of consumers who are known to be sensorially acute but are not trained to evaluate particular products.
Using this perceptive in home panel gives you a great indication of what your consumers will see, whilst also identifying very small differences between your products.

The perceptive in home panel can give accurate indications of products performance whilst using smaller numbers and for shorter periods of time, therefore making the testing much quicker and cheaper.
This panel have previously been used to identify the full sensory space of particular personal care products. Results have shown to be very similar to a larger scale quantative test performed on the same products.

Not only do we have the capability of the non trained in home perceptive panel but we also have the capability to train panellists to the highest of standards and perform full sensory profiles or to use selected panellists as semi trained evaluators to produce free choice profiles or flash profiles or even semi trained evaluations by selecting panellists who have a key interest in your specific subject area; for examples using consumers who have a keen interest in athletics to evaluate running shirts.