Shopper:Lab™ is our innovative tool
leading the way in the evolution of
At Blue Yonder, we use Shopper:Lab™ in both technical
and shelf impact research, to uncover product
interactions, purchase decision motivators and
consumer engagement with on-pack communicators.
Shopper:Lab™ is not solely designed for testing
optimised pack designs...We use Shopper:Lab™ as a
tool for Technical Qualitative , Technical Quantitative
research and At Shelf Ethnography allowing the
improvement and optimisation of packaging during all
stages of development.
'We ensure that your hard work does not fall down at-shelf'.
Have functional changes been made to the pack?
What challenges do consumers face at shelf?
Can consumers use the product?
Is the pack intuitive?
Have the pack ergonomics improved?
At shelf Impact:
What is the level of purchase intent?
How well does the product stand out?
Does the product fit the brand?
Does the product fit the concept?
Do the graphics/artwork apepal to the customers?
How motivating is the on pack communication?
How easy is the product to find?