Our Strengths
At Blue Yonder Research, we have the ability to deliver market research solutions: fast. We have built our success on our ability to react quickly to our clients needs, creating a communication channel to the consumer, to get the answers needed immediately; our passion to maintain quality and deliver on time has allowed us to work with some of the world’s leading brands.
Brand showcase - View some of the brands we have worked with
Timings
One of our most prominent strengths is the speed at which we work; having a strong and varied in-house team, which includes fieldworkers, recruiters, moderators, statisticians and audio-visual technicians, means that we do not waste time out-sourcing elements; recruitment on a project will start the second a proposal is accepted and finalized, whilst reports and edits will be completed within a few days of receiving the necessary footage or data.
- With one week notification, we successfully led 100 consumers individually into Shopper:Lab™ to assess developments on a problematic pack, and followed-up with a self-completion questionnaire; audio-visual edits were ready and delivered to the client the following day, along with the data report from the questionnaires.
- Blue Yonder Research had just four days to recruit for, host and analyze the results of an Aftershave project; 15 young men who met the specified criteria were invited to participate in a Shopper Trial, followed by an in-depth interview. The same evening as the fieldwork was completed, the Blue Yonder Research team had captured the salient findings on camera, edited the video into a clear, concise report, and were ready to commence their next project.
Flexibility
One of our greatest assets is our flexibility in finding solutions to clients’ research needs. As a small, independent agency, we do not try to force-fit your required research into old formats; we pride ourselves on having the creativity to meet any demand, no matter how unusual:
- Need to find 200 samples of a competitor product?
- Need them shipped for analysis?
- Need your packs de-branded for a blind product test?
- Need to change the study while it is already in field?
Just ask us; we HAVE done it, and CAN do it!
Shopper:Lab™ is n
02.07.10
Shopper:Lab™ is now visible wherever you are in the world; for your next project, why not benefit from our new capabilit...
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