Video:Lab
In addition to our more traditional qualitative research techniques, we use digital video as the media for research, analysis and debrief. We have the unique ability to record every focus group, interview, observation, discussion or use of our Shopper:Lab™ in its entirety for viewing outside our facility. Moreover, our technicians are trained in Mac-based filmmaking and can work with our moderators to select audio-visual insights which highlight the salient points of research; this allows the researcher to add expert interpretation, whilst dramatically increasing the impact of the research to the client.
Further advantages to Video:Lab include…
- The ability to see and hear the consumer discussing the product.
- The ability to analyze body-language.
- The ability to repeat areas of specific interest.
- Video edits available within 24 hours of fieldwork ending
- On the fly editing of live in-home Consumer Observation
Despite extensive searching, we have not found any other market researchers currently using video in such a holistic manner; what we offer is truly unique.
‘Being able to see consumers interacting with new products is brilliant; using video clips in reports is highly emphatic, as it unequivocally evidences the key findings…’
CASE STUDY: December 09: A leading global personal care company recently asked us to analyze sets of observation studies;
- using Video:Lab, we were able to achieve a direct comparison of consumers using the product for the first time and after two weeks home-trial to gain a detailed insight into habitual changes resulting from the product innovation.
- The findings proved highly significant, showing that the vast majority of respondents used much less of the product after experiencing it at home.
Shopper:Lab™ is n
02.07.10
Shopper:Lab™ is now visible wherever you are in the world; for your next project, why not benefit from our new capabilit...
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